[CindytLovet56]

One strategy I like is finding sites with existing traffic but poor monetization. If the audience is relevant and the content is solid, improving the monetization strategy may create additional value before the eventual sale.

 

[ataylor763]

There are several areas I’d investigate before buying: monthly revenue, traffic trends, traffic sources, content ownership, operating costs, backlink quality, domain history, and the reason for the sale. After buying, focus on measurable improvements rather than changing everything at once.