[kthomas315]

Hi everyone,

I’m thinking about selling one of my websites and would like to get some opinions from people who have experience with site flipping and online business valuations.

The website is an online store targeting the Telegram market, mainly selling Premium, Stars, and Virtual Numbers.

The business is 100% crypto-based, which has been useful because I don’t have to deal with PayPal chargebacks or some of the usual payment-gateway problems.

Last 12 Months​

• Gross Revenue: ~$68,400
• Net Profit: ~$12,600
• Traffic: Mostly organic
• Payments: 100% Crypto

The site is still generating sales, but I’m considering selling it because I want to focus more on my offline business.

I’m mainly trying to understand what kind of valuation would be realistic.

Would something around 25–30× monthly net profit make sense for a business like this, or would the crypto-only payment model affect the multiple significantly?

For anyone who has bought or sold similar websites:

What multiple would you personally look at, and which factors would you check before deciding on a valuation?

 

[Leslie Abbott]

I’d look at the profit first rather than revenue. $12.6k annual net profit is roughly $1,050 per month, so 25–30x monthly profit would put the valuation around $26k–$31.5k. The crypto-only model would definitely make me look more closely at risk.