[Brian Moore]

I’ve been running PPC campaigns across different ad platforms, and sometimes it’s hard to figure out what’s actually causing the problem. One campaign might get clicks but no conversions, while another suddenly sees higher costs or a drop in impressions.

I’m curious how others here troubleshoot these issues. Do you usually start by checking tracking, targeting, ad creatives, landing pages, or bidding strategies?

Would be great to hear about your own experiences with Google Ads, Facebook Ads, TikTok Ads, or other platforms and what helped you identify the problem.