[lgalloway393]

I once saw a campaign with a decent conversion rate but poor sales results. The reason was that the campaign was attracting people looking for cheap options, while the business sold premium services. The conversion numbers looked okay until the actual customer value was examined.

 

[trodriguez374]

I like the idea of asking whether you're bringing the right people rather than simply asking whether your conversion rate is high. A smaller number of highly relevant visitors can be much more valuable than a large amount of low-quality traffic.

 

[ShannonBennett5]

Good explanation of PPC conversion rates. I think businesses should also separate different types of conversions. A phone call from a serious buyer shouldn't necessarily be treated the same as someone downloading a free document.

 

[Terry Moore]

Testing small changes is usually better than changing everything at once. A different headline, call to action, landing page layout, or offer might make a difference. Keeping track of those tests helps you understand what actually works.

 

[AmandaHall]

I've noticed that conversion rates can also change depending on the keyword intent. Someone searching for "what is accounting software" is probably not at the same buying stage as someone searching for "accounting software pricing." That difference can have a big effect on conversion rates.