[alindsey385]

We started documenting performance before every major account change. It makes post-pause analysis much easier and keeps expectations realistic.

 

[Alexandernelson]

My rule is simple: if the business is still open, the campaign stays active in some form.

 

[KarenWang25]

Long pauses aren't always avoidable, but they should never be the first solution. There are usually better options.

 

[MichaelAllen45]

One smart habit we've adopted is creating a contingency plan before pausing any high-performing campaign. It has saved us multiple times.

 

[KerrySoto]

If inventory is the issue, I'd rather exclude unavailable products than switch everything off.

 

[JoyceWright48]

The real cost of a pause isn't the lost traffic—it's the time and budget required to rebuild performance afterward.

 

[aholland5145]

Looking back, the lesson wasn't "never pause a campaign." It was to pause only after considering every possible alternative. Sometimes the smartest optimization isn't making a change—it's preserving what's already working.

 

[msanchez669432]

I treat campaign history like an asset. Once you lose momentum, rebuilding it can take far longer than expected.

 

[Robert Morris]

This is why I always recommend gradual changes instead of dramatic ones. Algorithms generally respond better to consistency.

 

[smccarthy2231]

Every campaign has momentum. Once you recognize that, protecting it becomes part of your optimization strategy.

 

[abaker649]

We've seen much smoother performance by limiting major account changes to one at a time rather than stacking them together.

 

[kperez]

The smartest adjustment I've made is reducing bids and budgets gradually instead of making abrupt changes.