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Hi everyone,

I launched my first serious +18 website on September 1st, and I’m now looking at ways to monetize it. At this stage, my main goal is simply to generate enough revenue to cover my VPS and Bunny.net media costs.

I’ve been tracking the traffic over the last couple of days, and the numbers so far look like this:
  • 3,000+ video plays (3+ seconds)
  • 1,500+ unique visitors
  • 11,000+ page views
  • Around 90% of the traffic is from Italy
  • The remaining traffic is mostly English-speaking visitors from a few different countries
These stats are from September 4th and 5th only, so the site is still pretty new.

For monetization, I’m mainly interested in banner ads and video pre-rolls. I’d prefer to avoid popunders because most of my visitors seem to be on mobile, and I feel that aggressive popunders could hurt the user experience and potentially drive people away.

So, for those who have experience monetizing adult/tube websites:

Which ad networks would you recommend starting with?

Also, what kind of CPM/eCPM could I realistically expect with around 90% Italian traffic, especially for banners and pre-roll video ads?

I’m not expecting huge revenue at this stage. I’d just like to find something reliable that can cover the basic hosting and video delivery costs while the site grows.

Any recommendations, experiences, or advice would be really appreciated. Thanks!
 
One mistake I made was comparing my numbers with screenshots from much larger websites. It gave me unrealistic expectations. Once I started comparing my own week-over-week performance, I had a much clearer idea of what was actually working.
 
I’d experiment with banner placement before adding too many video ads. Sometimes changing where an existing ad appears can improve earnings without increasing the number of ads.
 
For a video-heavy site, I'd pay attention to the percentage of visitors who actually start watching. If you have lots of page views but relatively few meaningful video plays, improving that funnel could be more valuable than adding another ad unit.
 
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