[SaraJackson]

Retargeting deserves more attention than it gets. Not everyone buys on their first visit, so reminding previous visitors about your offer can often produce better returns than constantly chasing new traffic.

 

[Shirleyross]

One lesson I've picked up is to always match the ad with the landing page. If someone clicks an ad promising a specific offer, they should see that exact offer immediately after clicking.

 

[dbrown]

Microsoft Ads can sometimes be overlooked, but depending on the audience, they can provide surprisingly good value. Lower competition can mean lower costs, which is always worth testing.

 

[mbrown975]

I'd recommend testing different audiences before increasing your budget. Sometimes changing who sees the ad makes a bigger impact than changing the ad itself.