[Meghantran]

I'd compare this year's data with the same period last year. Seasonal changes sometimes affect device usage more than people realize.

 

[lramirez751]

Don't focus only on clicks. Compare conversions and cost per conversion between desktop and mobile before making any decisions.

 

[KristinMooney]

I've had campaigns where desktop traffic was under 10%, yet desktop users generated most of the sales. Device quality matters more than volume.