[ChristopherMcgrath]

Looking for some opinions on the value of a custom-built adult website targeting the Australian market, as selling it is being considered.

The website is fully custom coded rather than being based on a cheap template. It’s a high-end build with the main features an escort site would need, with functionality similar to platforms such as Scarlet Blue.

A lot of work has also gone into the SEO side. The site has a proper CMS that makes it easy to create new pages, including suburb pages, with much of the SEO setup being generated automatically.

The domain is another interesting part of the site. It currently has around 400 referring domains, all within the adult niche, and that number is continuing to grow.

Traffic is currently around 90 visits per day, with roughly 1,400 impressions. What makes it interesting is that the site isn't just appearing for random low-quality keywords. It is already starting to rank for valuable searches such as Brisbane escorts and Sydney escorts.

Those are obviously very competitive terms, but getting the site onto the first page could potentially make a huge difference. The established sites ranking for those keywords are reportedly generating very significant revenue.

The whole project took around a year to build, so the technical foundation, CMS, SEO structure and infrastructure are already in place.

The website is also built to handle much higher traffic, with the infrastructure designed for up to around 100k visitors per day.

The main question is what something like this would realistically be worth right now.

Would it be better to keep working on the rankings and try to push it further, or sell it now and let someone else take advantage of the SEO work that's already been done?

Would be interested to hear what people here think the current value could be based on the traffic, referring domains, SEO potential and overall build quality.

 

[kperez]

The 400 referring domains and the fact that you're already showing for major city terms would get my attention. I wouldn't value it purely on the current 90 visits a day because the SEO upside could be the more interesting part.

 

[Tienweinbach]

The current traffic is modest, but the ranking potential makes this interesting. I'd probably hold a little longer if the SEO trend is still positive.

 

[mthompson219]

I'd focus heavily on the traffic trend. If organic impressions and rankings have been consistently increasing, selling today might be too early.

 

[TerryEaton34]

The 400 referring domains definitely make the site interesting. I'd just check how good those links actually are.

 

[JillWolfe]

The custom build is definitely a plus, especially for a buyer who doesn't want to start from scratch. But I'd want to see revenue and traffic history before putting a serious number on it.

 

[abarnett889]

I wouldn't rush into selling yet. The current traffic is still small, but you've already built the platform and have some good SEO signals. If the rankings continue moving up, the site could become much more valuable. I'd keep tracking the numbers and maybe test a few offers before making the final decision.

 

[jbates69754]

I'd be more interested in the growth curve than the current traffic. If those commercial keywords are steadily climbing, I'd probably give the site more time.

 

[Brittanyharris]

There's enough here to make the project interesting, but I'd avoid giving it a valuation based on one metric. The 90 daily visits are still relatively modest, while the 400 referring domains, commercial keyword rankings, custom CMS, and scalable infrastructure provide additional value. I'd want to see the quality of the links, historical traffic growth, ranking distribution, revenue, operating costs, and how much work is required to maintain the site. If those numbers show steady organic growth, I'd personally lean toward continuing rather than selling immediately. If a buyer is willing to pay for the upside now, however, it could be worth testing the market and comparing an actual offer against your expected value from holding.

 

[Michaely Gallagher]

I'd probably keep it for a little longer if cash flow isn't forcing a sale. Getting onto page one for those bigger terms could change the valuation significantly.

 

[ShannonBennett5]

The custom development adds value, but I think the domain and SEO profile are more important from a buyer's perspective. The current traffic is still relatively small, so proving continued growth would make the sale easier.

 

[Menuga Buchanan]

400 referring domains is pretty interesting. I'd be more interested in the quality and relevance of those links than the actual number, though. If they're strong links, that could add quite a bit of value.

 

[VictorBonillaS]

If this were mine, I wouldn't rush the sale. The site sounds like it has already passed the expensive development stage, and now you're potentially waiting for the SEO work to mature.

 

[blambert]

The interesting part for me is that you're already ranking for commercial terms rather than just getting informational traffic. If those rankings continue moving upward, I'd expect the value to increase considerably. I'd probably wait and see what happens over the next few months before selling.

 

[dvasquez]

If I owned it, I wouldn't rush to sell based on 90 daily visits. You've already spent a year building the platform and have a decent backlink profile. It sounds like the asset may be approaching the point where additional SEO work could create much more value.

 

[tle782]

I think buyers will separate the technical build from the actual business value. A custom CMS and strong infrastructure are definitely positives, but traffic, revenue, rankings, and growth potential will probably carry more weight. The fact that the site is already targeting Sydney and Brisbane terms is encouraging, though.

 

[HollyBrown]

I think there are two valid choices here. Sell now and take a guaranteed return, or keep going and accept the risk that the rankings may take longer than expected. The right answer really depends on how much you value certainty versus the possibility of a larger future payoff.

 

[Dawny Oliver]

Ranking for competitive local commercial keywords is a much better signal than simply having a lot of indexed pages. If those rankings are moving upward naturally, I'd consider that evidence that the underlying SEO strategy is working.