[RebeccaGarcia45]

If this is your first large campaign, I'd recommend taking it slowly. It's much easier to scale up after successful test sends than recover from a poor first campaign.

 

[MelissaEvans]

A/B testing your subject line on a small sample before sending to everyone can improve results without much extra effort.

 

[SandraHolloway]

Make sure your content provides value. Even the best infrastructure can't make an irrelevant email perform well.

 

[chowell]

I've found that consistent sending schedules help maintain better engagement than sending large campaigns only once in a while.