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Google Shopping has been working pretty well for me with peptides, so I’m looking at adding another traffic source instead of putting everything into Google.

Has anyone here tested Bing/Microsoft Ads for peptide-related offers?

Mainly curious about:
  • Traffic quality
  • Conversion rates
  • CPC compared with Google
  • Whether the volume is actually worth it
I’m not looking for theory here more interested in people who have run real campaigns and can share what they saw.

If you’ve tested Bing alongside Google, was it worth keeping, or did you eventually drop it?

Interested to hear some actual experiences from the forum.
 
I’ve tested Microsoft Ads alongside Google in a few niches. Traffic was generally cheaper, but the volume was much lower. I’d treat it as an additional channel rather than a replacement for Google.
 
I tested Microsoft Ads for a while. CPC was cheaper than Google, but the traffic was also much lower. Still worth testing with a small budget.
 
I tried Bing for a while and found the traffic quality reasonable. CPC was lower in my case, but conversions were inconsistent. It really depends on the offer and landing page.
 
I’ve had some decent results from Bing, but I wouldn’t expect the same volume as Google. It works better for me as an extra traffic source.
 
My experience was mixed. Some keywords converted well, while others just brought clicks. I’d test it before putting serious money into it.
 
My experience was basically cheaper clicks + lower volume. Whether it’s worth it depends on how those clicks convert for your offer.
 
I wouldn’t ignore Microsoft Ads. The traffic can be useful, but I’d start small and watch the conversions closely.
 
The main thing I noticed was the difference in traffic volume. Microsoft had fewer searches, but some of the traffic was still useful.
 
I wouldn't expect Bing to replace Google completely. For me, it worked better as a second source of search traffic.
 
In my case, Bing clicks were cheaper but conversion rates were not always better. So I ended up comparing CPA instead of just CPC.
 
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