[LindaBlack]

Facebook Ads has been around for years, but it's still one of the first platforms many marketers think about when they want to drive traffic, generate leads, or increase sales. At the same time, it's probably one of the most debated PPC platforms. Some people say it's become too expensive, while others are still getting impressive returns.

I've been spending some time testing different campaigns recently, and I thought it would be interesting to hear how everyone else is approaching Facebook Ads in today's market.

Is Facebook Ads Still Worth the Investment?​

One question that comes up regularly is whether Facebook Ads still delivers enough value for the money being spent. Costs have definitely changed compared to a few years ago, but so has the platform.

Personally, I don't think Facebook has stopped working. It just requires a different approach than it did before. The days of launching one campaign with a single image and expecting instant results seem to be long gone. Success now feels much more dependent on testing, optimization, and understanding your audience.

I'm curious to know if others feel the same or if you've shifted most of your advertising budget to other PPC platforms.

Creatives Seem to Matter More Than Ever​

One thing I've noticed is how much impact creative quality has on campaign performance.

A great product isn't always enough if the ad fails to capture attention. Likewise, I've seen fairly ordinary offers perform surprisingly well simply because the creative was engaging.

Whether it's a short video, a carousel ad, or a simple image with strong copy, the first impression matters. I've started creating multiple versions of every ad instead of relying on just one design.

Do you mainly use images, videos, reels, or carousel ads? Have you noticed one format consistently outperforming the others?

How Are You Handling Audience Targeting?​

Facebook's targeting options have evolved quite a bit over the years.

Some advertisers still build highly detailed interest-based audiences, while others rely almost entirely on broad targeting and let the algorithm optimize delivery.

I've experimented with both methods and found that results often depend on the campaign objective and the product being promoted.

Are you still manually narrowing your audience, or have you started trusting Facebook's automated targeting features?

Budget Strategy: Start Small or Scale Fast?​

Everyone seems to have a different opinion on campaign budgets.

Some marketers launch campaigns with a small daily budget, collect data, and slowly increase spending once they find a winning ad.

Others prefer spending more from the beginning to gather meaningful data faster.

I've tried both strategies, and each has its advantages depending on the campaign goals. I'd be interested in hearing which approach has worked better for you.

Landing Pages vs. Instant Forms​

If you're running lead generation campaigns, where are you sending your traffic?

Facebook Instant Forms make it incredibly easy for users to submit their information, which usually results in a lower cost per lead. However, I've noticed that cheaper leads don't always mean better-quality leads.

Dedicated landing pages often require more effort from users, but the people who complete the form are sometimes more interested in the offer.

For those generating leads regularly, which option has given you better long-term results?

What's Your Biggest Challenge?​

Every advertiser eventually runs into problems.

For some, it's rising CPMs.

Others struggle with low click-through rates, expensive conversions, ad fatigue, or frequent policy restrictions.

Understanding what other marketers are dealing with can be just as valuable as discussing successful campaigns.

What's been the biggest obstacle you've faced recently with Facebook Ads, and how did you deal with it?

Tips That Made a Difference​

Sometimes the smallest changes produce the biggest improvements.

Maybe a different headline increased your CTR.

Perhaps switching to video reduced your cost per conversion.

Maybe simplifying your landing page improved your conversion rate.

I'd love to hear about those small adjustments that ended up making a noticeable difference in your campaigns.

Let's Share Real Experiences​

Every niche is different, and what works for one advertiser might not work for another. That's exactly why discussions like this are so valuable.

Whether you're promoting eCommerce products, affiliate offers, local businesses, SaaS, digital products, or generating leads for clients, your experience could help someone else avoid costly mistakes.

What types of campaigns are you currently running on Facebook Ads? What's working well for you, what isn't, and if you had to give one piece of advice to someone launching their next Facebook Ads campaign, what would it be?

 

[cjohnson522]

Facebook Ads still works for me, but I spend much more time testing creatives than I used to. A good image or video can completely change the results. I rarely expect the first ad to be the winner anymore.

 

[Kelly Simmons]

I've noticed that broad targeting performs better than detailed interests for some of my campaigns. I was skeptical at first, but after testing it, the results were surprisingly good.

 

[sgonzalez330]

My biggest lesson has been not to increase the budget too quickly. Every time I scaled too fast, performance dropped. Now I increase it slowly and let the campaign adjust.