[aholland5145]

Retargeting has probably delivered some of the highest returns I've seen. Bringing previous visitors back often costs much less than constantly finding new audiences.

 

[Tracysantana]

I enjoy reading discussions like this because everyone has slightly different experiences. What works brilliantly in one industry can completely fail in another.

 

[ShannonBennett5]

If you're new to PPC, don't get discouraged by early failures. Almost everyone wastes some budget while learning. The important thing is understanding why it happened and improving from there.

 

[DeborahEvans]

One thing I appreciate about Google Ads is the amount of control available. Once you understand the platform, there are countless ways to fine-tune campaigns.

 

[LisaRobertson]

I've managed accounts where Facebook completely outperformed Google, particularly for lifestyle products. Visual content can have a huge impact when the product naturally suits social media.

 

[aallen]

I've worked with both platforms for quite a while now, and they each have their place. Google Ads usually brings people who are actively searching for something, while Facebook works well for introducing products to new audiences. I normally recommend using both if the budget allows.

 

[CatherineNorris]

The best advice I ever received was to stop making major changes every day. Allowing campaigns enough time to gather meaningful data made my optimisation decisions much more effective.