[plynn]

For impulse purchases, Facebook has been amazing. For professional services, Google has been the clear winner in my experience.

 

[ehamilton478]

I learned that expensive clicks aren't always bad if those visitors actually become customers.

 

[abaker649]

My biggest takeaway after two years of advertising is simple: test everything and assume nothing.

 

[Shirleyross]

I actually enjoy creating Facebook ad creatives more than managing Google campaigns. It's a more creative process for me.

 

[smccarthy2231]

One successful campaign completely changed my confidence. Before that, I honestly thought paid advertising just wasn't for me.