[earnold372]

Measuring ROAS gets tricky when customers see an online ad but complete the purchase offline. I’m curious how others are tracking these sales accurately. Do you use unique coupon codes, phone numbers, CRM tracking, or simply ask customers how they found you? Would love to hear what methods have worked well for you.

 

[BrittanyHill]

We use unique coupon codes for each campaign. It’s simple, but it gives us a clear way to connect some offline purchases back to the original ad.

 

[MichelleHensley]

We use separate coupon codes for each ad campaign. It makes it easy to see which campaign brought the customer.

 

[AlexandriaThompson]

I recommend keeping the attribution process simple enough that the sales team will actually use it. A complicated system with incomplete data is less useful than a basic system that everyone follows consistently.

 

[bmoore540]

For our business, customer surveys have been the easiest solution. At checkout, we ask customers how they heard about us. I know the answers aren't always accurate, but the overall trends are still useful.

 

[CynthiaCooley]

At first, our team just asked customers where they heard about us. The problem was that everyone asked the question differently, so the answers were inconsistent. We created a simple CRM field with fixed options, and the data became much easier to analyze.

 

[SusanMccarty]

Measuring ROAS gets tricky when customers see an online ad but complete the purchase offline. I’m curious how others are tracking these sales accurately. Do you use unique coupon codes, phone numbers, CRM tracking, or simply ask customers how they found you? Would love to hear what methods have worked well for you.

Unique coupon codes are useful for this. They make it easier to connect offline purchases with specific online campaigns.