[GloriaMurphy]

With a limited budget for a new campaign, how many ads do you usually test—2–3, or more? I’m trying to avoid spreading the budget too thin, so I’d love to hear what’s working for you guys.

 

[etrevino]

I usually start with 2–3 ads. On a small budget, testing too many can make the data almost useless.

 

[TerriRose]

For a limited budget, I’d keep it simple. I normally test 3 ads and put more money behind the one that starts showing better results.

 

[LisaRobertson]

I prefer testing 2 ads first. Once I have a clear winner, I create new variations based on what worked instead of testing everything at once.

 

[AshleyGomez74]

I’ve made the mistake of testing too many ads with a small budget. Each one got so little spend that I couldn't really tell which was better.

 

[BrittanyJohnston]

Usually 3 is my sweet spot. I’ll change one major thing between the ads, such as the hook or image, so I can understand what actually made the difference.

 

[DawnCrawford]

It depends on the budget, but I generally wouldn't go above 3–4 ads when starting small. I'd rather get enough data from a few ads than tiny amounts of data from ten.

 

[blambert]

I normally start with three different creatives. If one clearly performs better, I shift more of the budget toward it and test another variation.

 

[ElizabethBarnes]

For a very small budget, even 2 ads can be enough. The important thing is making the test meaningful rather than trying to test every possible idea.

 

[sdelgado369]

I usually test different angles instead of making three ads that look almost identical. That gives me a better idea of which message the audience responds to.

 

[Jessecline]

My approach is 3 ads initially, then gradually introduce new versions. I don't like launching 10 ads with a budget that can't properly support them.

 

[KristinMooney]

I normally start with three ads, but I don't make them three versions of exactly the same thing. I test different hooks, visuals, or messaging so each ad has a purpose. If one starts showing stronger results, I use that information for the next round instead of spreading the budget across a huge number of ads.

 

[ksantiago393]

I usually start with 2–3 and focus on different messaging. Sometimes changing the angle makes a bigger difference than changing the design.

 

[jchristian481]

I usually go with 3: one safe idea, one different angle, and one experimental version. Then I see which direction gets the best response.

 

[RebeccaHarris74]

I normally use three variations and keep everything else as consistent as possible. It makes it easier to understand what caused the difference.

 

[mbrown975]

I usually start with two completely different creative ideas. If one performs better, I create another variation based on the winning idea.