[dstanley490]

Looking for Advice on Launching My SaaS (Developer Here, Not a Marketer)

Hi everyone,

I've been working on a SaaS project over the past several months, and it's finally getting close to launch. It's a social media management platform that lets users schedule posts, generate AI-assisted content, and manage multiple platforms like Instagram, X (Twitter), and Facebook from one place.

The development side has been my main focus, but now I've reached the point where I need people to actually use it and that's where I'm stuck.

Marketing has never been my strength. I enjoy building products, solving technical problems, and writing code, but I have very little experience with customer acquisition or promoting a SaaS product.

If you were launching a product like this from scratch with no existing audience, where would you start?

Would you invest in paid advertising, work with influencers, focus on SEO and content marketing, build an affiliate program, or take a completely different approach?

I'd really appreciate hearing what has worked for others, especially from people who have launched or grown SaaS products themselves.

Thanks in advance for any advice!

 

[dross120]

you can hire by running ads too

 

[SangeeSoulful]

I am mainly concentrating on paid ads through meta only

 

[AnthonyJackson]

As a developer, you're actually in a pretty common position. Many successful SaaS founders are excellent at building products but struggle with marketing at first. Before spending money on ads, I'd focus on validating that people actually need what you've built. Get a small group of users using the product and collect feedback.

 

[tbrown]

I wouldn't jump into paid advertising immediately. Paid ads can become expensive very quickly if your landing page and onboarding process aren't optimized. Start by getting organic users first so you understand what messaging resonates.

 

[DianaHorton]

Since your product targets social media management, content marketing seems like a natural fit. Share your own development journey, product updates, and marketing tips while using your own software. That demonstrates the product in action.

 

[Cynthiaruiz]

One thing I'd recommend is finding a specific niche instead of marketing to everyone. For example, target real estate agents, restaurants, coaches, or small agencies first. A focused audience is much easier to reach.

 

[TamaraHicks]

Don't underestimate the value of talking directly with potential customers. Schedule calls with people who manage social media regularly and learn about their biggest frustrations before spending on marketing.

 

[lvelazquez191]

Your biggest advantage right now is that you built the product yourself. Use that to your advantage by being active in communities where your target users spend time and genuinely helping people instead of constantly promoting.