- Jun 24, 2026
- 2
- 1
Looking for Advice on Launching My SaaS (Developer Here, Not a Marketer)
Hi everyone,
I've been working on a SaaS project over the past several months, and it's finally getting close to launch. It's a social media management platform that lets users schedule posts, generate AI-assisted content, and manage multiple platforms like Instagram, X (Twitter), and Facebook from one place.
The development side has been my main focus, but now I've reached the point where I need people to actually use it and that's where I'm stuck.
Marketing has never been my strength. I enjoy building products, solving technical problems, and writing code, but I have very little experience with customer acquisition or promoting a SaaS product.
If you were launching a product like this from scratch with no existing audience, where would you start?
Would you invest in paid advertising, work with influencers, focus on SEO and content marketing, build an affiliate program, or take a completely different approach?
I'd really appreciate hearing what has worked for others, especially from people who have launched or grown SaaS products themselves.
Thanks in advance for any advice!
Hi everyone,
I've been working on a SaaS project over the past several months, and it's finally getting close to launch. It's a social media management platform that lets users schedule posts, generate AI-assisted content, and manage multiple platforms like Instagram, X (Twitter), and Facebook from one place.
The development side has been my main focus, but now I've reached the point where I need people to actually use it and that's where I'm stuck.
Marketing has never been my strength. I enjoy building products, solving technical problems, and writing code, but I have very little experience with customer acquisition or promoting a SaaS product.
If you were launching a product like this from scratch with no existing audience, where would you start?
Would you invest in paid advertising, work with influencers, focus on SEO and content marketing, build an affiliate program, or take a completely different approach?
I'd really appreciate hearing what has worked for others, especially from people who have launched or grown SaaS products themselves.
Thanks in advance for any advice!