I think writers who understand user intent generally produce better-performing articles than those who only focus on keywords.
 
If link placement is part of the job, make sure expectations are clearly defined from the beginning to avoid misunderstandings later.
 
It sounds like you're looking for someone who can become part of your team rather than just write occasional articles. That's always a nice opportunity for freelancers.
 
I hope you mention the payment structure as well. Good writers usually appreciate knowing the budget before applying.
 
If your company manages multiple client websites, having one reliable writer who understands your style can save a lot of editing time.
 
I recommend looking for writers who can explain SEO decisions, not just follow instructions. That experience can really benefit your clients.
 
Are you expecting original human-written articles only, or are AI-assisted drafts acceptable as long as they're properly edited?
 
One thing I'd definitely ask candidates for is examples of articles that are currently ranking in search results. That speaks louder than a portfolio alone.C
 
It would help applicants if you shared the average number of articles you need each month.
 
Long-term work is becoming harder to find these days, so I think you'll receive plenty of interest if the project is ongoing.
 
Besides writing, are you expecting image sourcing, formatting, and meta descriptions as well? Defining the full scope will help everyone.
 
My advice would be to prioritize reliability over speed. A dependable writer who consistently delivers quality work is much more valuable in the long run.
 
Wishing you the best with your search. A writer who understands SEO, writes naturally, formats content properly, and communicates consistently can become a valuable asset for any digital marketing agency.
 
This sounds like a good opportunity. From my experience, the biggest difference between an average SEO writer and a great one is whether they understand why they're writing the article, not just how to include keywords. Content that genuinely helps readers tends to perform much better in search results over time.
 
If you're hiring someone for long-term work, I'd recommend focusing on reliability as much as writing ability. It's easy to find someone who writes one good article, but finding someone who consistently delivers quality work on time is much harder.
 
One thing I'd suggest is asking applicants to share URLs of articles they've written that are currently ranking on Google. That gives you a much better idea of their SEO knowledge than simply reading writing samples.
 
Are you planning to provide topics and keywords, or do you expect the writer to handle keyword research as well? Those are two very different skill sets, so it would help applicants understand what's expected.
 
Since you mentioned link placement, I'd look for someone who knows how to add internal and external links naturally. Forced links can make articles look spammy, while well-placed links improve both the user experience and SEO.
 
If your clients are in different industries, I'd recommend hiring someone who's comfortable researching unfamiliar topics. A good SEO writer should be able to produce quality content even outside their usual niche.
 
It would be helpful if you shared the approximate number of articles you need each month. Writers are more likely to apply when they know whether the work is occasional or ongoing.
 
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