[wfarrell150]

I remember checking Auction Insights after restarting a campaign because the CPC had suddenly increased. I found three competitors that hadn't even existed during the previous campaign. That explained everything. The account settings were identical, but the competition had completely changed.

 

[HeatherKings6]

One client insisted that Google Ads had "broken" their campaign after restarting it. After reviewing the account, I realized nothing was technically wrong. Their biggest competitor had launched a major discount campaign during the same week. Customer attention had simply shifted elsewhere.