When we launched, we assumed affiliates only cared about commission percentages. After speaking with several publishers, we realized they cared just as much about communication. Fast replies, updated marketing materials, and reliable payments built trust. Several affiliates even recommended our program to other creators simply because working with us was easy.
 
One thing I regret is not creating promotional assets sooner. Affiliates don't always have time to design banners or edit screenshots. Once we provided ready-made graphics, logos, GIFs, and gameplay clips, more publishers started promoting us because it saved them hours of work.
 
We experimented with offering different commission levels. At first everyone received the same percentage, but later we rewarded top-performing affiliates with higher payouts. It motivated them to continue promoting the game and even create additional content without us asking.
 
I spent weeks reading reviews about affiliate networks before realizing there isn't one "perfect" platform. The best network is the one that fits your audience and is easy for your affiliates to use. Don't overthink the choice too much—your outreach strategy will probably matter more.
 
If your budget allows, give a few affiliates free game keys before asking them to promote it. We noticed that creators who actually played the game created much more authentic content than those who simply copied information from our website.
 
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