[lwatson160]

Hey everyone,


I’m currently running PPC ads and getting a decent number of clicks and leads, but the main problem is lead quality. A lot of people who contact me aren’t actually looking for the service I provide.


The campaign seems to be generating traffic, so I’m wondering where the problem really is. Could my ad targeting and keywords be attracting the wrong audience, or is the landing page not making my offer clear enough?


For those with PPC experience, what would you check first to figure out where the issue is?

 

[epalmer602]

I would check the keywords first. If the wrong people are clicking the ads, changing the landing page may not solve the main problem.

 

[DavidHall42]

Check your negative keywords. You may find some unrelated searches that are bringing low-quality leads.

 

[plynn]

One thing that helped me was tracking which keywords produced actual customers rather than just form submissions. Some keywords looked great based on conversions but produced very poor-quality enquiries.

 

[BrittanyHill]

I would look at the search terms report. It can quickly show you what people are actually searching before clicking your ads.

 

[kwolfe555]

If you're getting clicks but poor leads, targeting would be my first check. Make sure your keywords match the exact service you provide.

 

[TerryEaton34]

I’d check the search terms first. You might be paying for clicks from people who aren’t really looking for your service.

 

[EugeneHensley]

I had this problem before. My ads were getting plenty of clicks, but many visitors wanted something completely different. The search terms report helped me find the issue.

 

[Menuga Buchanan]

I would check both, but start with targeting. A landing page cannot do much if the wrong audience is coming from the beginning.

 

[Kelly Simmons]

Look at your negative keywords. You may be getting clicks from searches that sound relevant but aren't actually related to your service.

 

[Cynthia Lucas]

I would also check the wording of the ad. Sometimes the ad promises something broader than what the business actually offers.

 

[LatoyaAlexander74]

I would check the keywords first. Maybe the campaign is bringing people who are interested in something similar but not your exact service.

 

[dvasquez]

If the clicks are good but lead quality is bad, I would compare the keywords with your actual customers. That should show where the mismatch is.

 

[BreannaSolomon]

Try making the landing page very clear about who the service is for. This can help filter out people who aren't a good fit.

 

[mthompson219]

I would not change everything at once. First check the search terms and audience, then make small landing page changes and compare the results.

 

[Oliviat Knightt]

I would start with the easiest thing to check: your search terms. You might find some obvious keywords that need to be removed.

 

[Cassandra Scott]

I would look at the full path from keyword to lead. Every step should match the same service and customer intent.

 

[AmberCollins65]

If you're getting a decent number of leads but they're mostly poor quality, don't focus only on lowering the cost per lead. A cheap lead isn't useful if it never becomes a customer.