[SueArcher]

I once duplicated a campaign instead of restarting it, and the copy outperformed the original.

 

[Leslie Abbott]

Sometimes rebuilding from scratch ends up being faster than waiting.

 

[SusanIngram]

The algorithm definitely seems to value consistency.

 

[CindytLovet56]

Great question. Every marketer probably has at least one painful story.

 

[epaul]

Mine was paused because inventory ran out. Sales came back, but performance never fully did.

 

[JoshuaJacobs56]

I can relate. We paused an evergreen campaign for budget reasons, and it never found its rhythm again.

 

[jgarcia]

That's exactly why I'm hesitant to stop campaigns unless there's absolutely no other option.

 

[MeganBoone]

In my case, it wasn't Search—it was YouTube. The performance dropped off a cliff after restarting.

 

[RebeccaGarcia45]

I always recommend scaling down instead of hitting the pause button.

 

[YeseniaRamos87]

The hardest part is watching a campaign that was printing conversions suddenly struggle.

 

[CoreyWilliams78]

We lost almost two months trying to get back to our previous ROAS.

 

[mcombs788]

I've had better luck restarting campaigns after short pauses than anything over a month.

 

[ddunn867]

Clients usually think you can just turn ads back on like flipping a light switch.

 

[tmunoz]

This happened during a site migration. Everything looked fine, but conversions never fully recovered.

 

[BrittanyHill]

It's a painful reminder that consistency matters more than people realize.

 

[dvasquez]

Funny enough, I had the opposite experience once. Restarted after three weeks and performance actually improved.

 

[tjohnson]

My biggest regret was pausing during peak season. We missed all the momentum.

 

[Kaitlyn Brewer]

We've started keeping campaigns live with minimal spend just to preserve history.

 

[eturner451]

I don't think enough people talk about how risky long pauses can be.

 

[vlutz731]

I had to rebuild audience signals almost from scratch after restarting.