[ValerieMccormick]

Search campaigns seem to hold up better than Display in my experience.

sure

 

[ValerieMccormick]

The campaign eventually recovered, but it took far longer than anyone expected.

Sometimes campaigns do recover, but the time and effort needed can be much greater than expected. That's why I prefer making smaller adjustments before switching everything off.

Great discussion. These stories are a good reminder to think twice before pausing successful campaigns.

Exactly. A successful campaign shouldn't be switched off without considering what it may take to get those results back.

I've started warning every new client about this. Unless there's a very good reason, I recommend keeping campaigns active with a small daily budget instead of stopping them completely.

That's a practical approach. Even a smaller budget can help maintain some campaign activity when there isn't a strong reason to stop completely.

We experienced something similar after changing domains. Between the pause and the website migration, the account needed almost four months before results became predictable again.

yes

This happened to me with an eCommerce account. Inventory issues forced us to stop advertising for about five weeks. Once products were back in stock, I assumed we'd just pick up where we left off. Unfortunately, CPCs increased, ROAS dropped, and the campaign never fully recovered.

ok

If I could go back, I'd definitely leave it running on a reduced budget instead of stopping it completely.

ok

We thought six weeks wouldn't matter. Looking back, it made all the difference.

hoo

Every time a client suggests pausing, I remind them what happened last time.

okk