- Jun 23, 2026
- 177
- 62
One of my favourite campaigns was for a small online jewellery store. We didn't have a large budget, so every click mattered. Instead of promoting the entire catalogue, we focused on a handful of bestselling products. We also tested different product images and headlines until we found the winning combination. During the holiday season, the campaign achieved nearly 9x ROAS, making it the best-performing campaign I'd managed that year.