[cstewart847]

I’ve recently launched a SaaS project but, due to some financial needs, I’m considering selling it even though I’ve put months of work into building it.
It currently has little to no revenue, so I’m unsure which marketplaces would be the best fit.
I’ve looked at a few platforms, but many seem to focus on established businesses with existing revenue.
For those experienced with site flipping, where would you recommend listing a new SaaS or side project?
Also, how would you go about estimating a fair selling price for a SaaS with no revenue yet?

 

[Tammy Williams]

For a SaaS with little or no revenue, I’d focus more on the product, users, technology, and growth potential than traditional revenue multiples. A buyer may still see value if the product is polished and solves a real problem.

 

[JenniferLam]

I’d probably start with marketplaces that allow pre-revenue projects. Some buyers specifically look for small SaaS products they can improve or grow rather than established companies.

 

[JuliaThompson7]

Pricing a zero-revenue SaaS is definitely harder. I wouldn’t just add up the hours you spent building it because buyers usually don’t value development time the same way the founder does.

 

[MariaPerez]

If you have users, even free users, definitely include those numbers. User activity, retention, traffic, and email signups can make a project more attractive even when revenue is currently very low.

 

[jchristian481]

I’d put together a simple sales document before listing it. Explain what the product does, how it was built, current users, traffic, expenses, tech stack, and what opportunities the buyer has.

 

[epaul]

I sold a small side project once, and I learned that buyers cared much more about what they could do with it than how many hours I had spent building it. That changed how I thought about valuation.

 

[TamaraHicks]

If there’s no revenue, I’d treat it more like selling a digital asset or startup project than a traditional SaaS business. The code, domain, product, branding, customer list, and existing traction all become important.

 

[cjohnson522]

You could look at platforms such as Acquire or Flippa, depending on the type and stage of the project. I’d check their current listing requirements before choosing one.

 

[Tracysantana]

Don’t forget to calculate your ongoing costs. If the SaaS costs very little to maintain, that can be a positive point for a buyer. A simple handover is also attractive.

 

[BrittanyPatterson]

You might also consider contacting people who already work in your niche. A competitor or someone building a related product could potentially value the project more than a random buyer.

 

[smccarthy2231]

There’s definitely a lot of information available when you first enter internet marketing, and it can be difficult to know what to focus on. I’d suggest picking one area, learning

 

[jvelasquez474]

I’d avoid setting the price based entirely on how much you personally invested. Unfortunately, months of work don’t automatically translate into the same value for a buyer.

 

[AdamAnderson45]

I’d keep the asking price realistic. With no revenue, buyers are taking more risk, so they’ll probably expect some discount for that.

 

[jmarshall953]

Don’t forget the domain and branding. If you have a strong domain, logo, website, social accounts, and a finished product, include everything in the listing so buyers can see the complete package.

 

[ElizabethNavarro]

The buyer is basically taking on risk when there’s no revenue, so they’ll probably want a discount compared with a SaaS that already has paying customers. Your job is to reduce that perceived risk with good documentation, working software, real user data, and a clear growth opportunity.