Both are useful, but I like owning my traffic instead of depending completely on a third-party platform.
 
If your website has a good conversion rate, even a smaller number of visitors can generate excellent income.
 
Building a YouTube audience takes time, but once it grows, it can become a powerful source of traffic.
 
I'd look at engagement instead of just views. Which audience spends more time with your content?
 
There isn't a universal answer. The better option is simply the one that helps you earn more and build a stronger business over the long term.
 
If I had to choose, I'd probably go with website traffic because it's something you own. You can change your layout, add affiliate offers, collect email subscribers, and monetize visitors in different ways without depending on another platform.
 
YouTube views are valuable, but only if those viewers stay engaged. I'd rather have 5,000 people watching most of the video than 20,000 people leaving after a few seconds.
 
The answer really depends on your business model. If you're earning from affiliate marketing, website visitors often convert better than video views.
 
I'd compare the revenue generated from both over the same period. Sometimes fewer website visitors can produce much better income than a larger number of YouTube views.
 
One advantage of YouTube is that your videos can continue getting recommended for months or even years. That makes it a strong platform for long-term audience growth.
 
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